When to post on Instagram
Want to know the best time and day to post on Instagram? The time you post can have a huge impact on your engagement rate and reach of your posts. If you are serious about growing your profile or page, it is therefore important to use the data to your advantage. We’ve listed all the facts for you so you know exactly when it’s best to post on Instagram!
The ideal time to post on Instagram
There is no universal ideal time to post, the best time will always differ per niche and per target group. However, there are best practices that you can apply to get better results. In addition, it is important to keep a close eye on your own statistics, for this you of course need an Instagram business page. Creating an Instagram business page is free and easy via the app. Anyone can convert their profile into a business page with a click to access Instagram Insights!
The Instagram algorithm will always show users recent posts in their feed. This means that if all other metrics are equal a new post will appear higher in the news feed as an older one. That’s why a good strategy is to post when your users are online.
This is currently one of the best and fastest ways to optimize your Instagram strategy. It is also important to set clear strategic goals. For example, do you have specific goals for your brand? Are you looking for more followers or more engagement with your current followers? What has been successful in the past and how are comparable brands doing?
The best time to post to Instagram for more likes, comments and shares
Hootsuite has analyzed over 30,000 posts from various business and influencer pages. The very best time to post to Instagram is on Wednesday at 11am! This time gives the best results , so the most likes, comments and shares!In the image below you can see the rest of the optimal times to post:
The table indicates times in AM and PM. 11 AM is 11 PM Dutch time and 12:00 PM PM is noon.
This recent study found that Instagram users are most likely to respond to posts during office hours and especially during lunch breaks. That is of course also logical. These are the perfect times to get more comments and likes.
In general, it is not recommended to post during the weekend, because those are the times when there is the least response to posts. Want to post several times a week? Below are the best times to post on Instagram per day:
Monday: 00.00 hrs
Tuesday: 9.00am
Wednesday: 11:00 AM
Thursday: 11 a.m.
Friday: 2 pm
Saturday: 9:00 AM
Sunday: 7 p.m.
If you’re just getting started with your Instagram page and you don’t have a lot of data about your specific audience, try posting at these peak times to get the fastest results. Once your follower count has grown and you have more data on the best times for your specific target audience, you can adjust your posting schedule accordingly.
The best times to post Instagram Reels
If your goal is to increase both your engagement rate and your followers, Instagram Reels are very popular right now. Reels even get 300% more engagement than regular Instagram videos!
Reels always work well and you would do well to include this secret weapon in your social media arsenal. The best time to post Reels is between 9am and 12pm on weekdays.
Of course it will not always be convenient and possible to be online and post your content during those times. Therefore it is better to use a content schedule. With a content schedule you create all content in advance. Then use one of many aps to have your content posted automatically at the best times.
Check when your followers are online
The best way to determine the ideal posting times for your profile is to analyze when your followers are online. You can do this with Instagram Insights. This is a built-in feature in the Instagram app that is available to businesses and influencers. Anyone can convert their profile to a business profile on Instagram, you do not have to provide any additional information. Once you have converted your profile, Instagram will start collecting data that will then be visible in Insights.
You can see here, among other things, at which times your target group is most active:
This data gives you the most active times of the last 7 days. This is not super much but a good start to adjust your content strategy. Check the dates regularly, during holidays or holidays this will be different than during normal work or school periods. Do you want to get more insights? Use an app like Buffer or BrandWatch.
How can you be one step ahead of the competition?
It’s always good to analyze your competitors and see what works best for them. Here you can get good strategies for yourself. Always try to outperform your competition. It is of course not a good idea to literally copy things, but you can certainly get inspiration and then improve it.
PRO TIP: Most people post on full hours so: 11am, 12pm, etc. You can post a few minutes before or after to set yourself apart from the competition and to use the Instagram algorithm to give a boost.
Here are some more Instagram stats to keep in mind while creating an Instagram strategy:
- Most companies post on average once a day.
- The average engagement rate for companies is 0.96%.
- People spend an average of 30 minutes a day on Instagram .
- Users spend about 6 minutes on Instagram at a time.
- 63% of US users check Instagram daily.
- 42% of US users check Instagram several times a day.
Keep analyzing and adapting
It’s always important to keep analyzing your data and adapting your strategy. Often things on Instagram work for a while and after that you will see that the results start to drop. Then you know it’s time to adjust your strategy and try something new. The Instagram algorithm changes regularly and therefore different strategies will yield the best results at different times.
The fastest Instagram hack for more followers and likes!
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The buy from followers is the fastest way to make your Instagram page instantly more popular of course, this will also attract more organic followers. In addition, buying followers is 100% safe for your profile and it is well known that the biggest and most famous influencers in the world have more than 25% fake followers on average .
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