What is a DM on Instagram?
Has someone ever told you to DM you on Instagram, and you didn’t even know what it was?
DM means direct messaging on Instagram.
The way you can send direct and private messages to another user on Instagram. So this is just like a chat, messenger or whatsapp message.
DMs are the most important means of communication you have for personal contact with your followers. Whether it’s personal contacts or business customers who have a question about a service or product.
In this article you can read where and how you can use DMs for your own benefit.
How do you DM someone?
There are three ways you can send a DM via the Instagram app, here they are:
- From the messages section:
When you open the instagram app, you will see an icon of a paper airplane at the top right of your screen. This is the Chat section of the app:
When you open the chat function you can type in the search field the name of the person you want to send a DM.
- From someone’s profile
Another option is to message someone from their profile. You do this by opening the Instagram app and then searching for the user you want to message in the search field. When you come to this user’s profile, you will see the “message” button under the bio. If you press this button you can open a private chat with this user.
3. From a public Instagram Story
If you view someone’s story, you will see a number of icons and options at the bottom to send a message. This is useful if you don’t want to immediately type a message to someone so as not to come across as intrusive. You can send a short message or just an emoji 🔥❤️💋 and wait for a response.
Do you want to get in touch with a ‘special person’ via DM? It can help to make your profile look more attractive and popular first. The fastest way to do this is by buying 100% real Instagram followers. If you have a lot of followers and friends on Instagram, this builds prestige and trust, so you’re more likely to get a positive response to your DMs!
How can you send a DM from your PC, laptop or Mac?
Anyone with an Instagram account can create or reply to Instagram DMs from the browser version of the app, from a desktop computer, laptop or macbook, without downloading a special program. Especially if you have a business account on Instagram, it is so much easier to respond well to all messages.
If you get a lot of DMs on multiple accounts or multiple social media, it’s helpful to use an online tool to answer them like e.g. Helpscout or Hootsuite.
Whether you’re responding to an Instagram DM on a PC or creating an Instagram DM on a Mac, the process is the same. You go to Instagram.com in your browser and log in to your Instagram account.
You can send a DM via the message icon at the top right. This works exactly the same as sending a message via the Instagram app on your phone.
Can you message everyone on Instagram?
On Instagram, you can interact publicly and privately with followers, friends, and other Instagram users. That means you can send everyone a private message.
You can send a text message or an image. You can also send a mass message to several people at once.
How to delete a chat on Instagram?
You may want to clean up your chats or delete an old chat for some reason. This is easy to do on Instagram. Keep in mind that you only delete the chat for yourself and not for the other user. The chat and the old messages will still exist for the other user. The deletion is also final, so you can no longer retrieve the deleted messages!
Delete a DM via the Instagram APP
On the app you can easily delete a chat from the overview with different chats by swiping the chat to the right. Press the red delete button to permanently delete your chat.
Delete a DM via PC or Mac
- Go to Instagram.com and login to your account.
- Then go to the messages section by pressing the paper plane.
- Open the chat you want to remove.
- Click on the INFO icon, which is a black circle with ‘i’.
- You will now see some chat info and the option ‘ in red letters delete chat’.
- By pressing ‘delete chat’ you delete the chat permanently.
How can you use DMs as a company?
Social media is critical to building and maintaining business reputations today. One of the greatest benefits of social media is its ability to strengthen customer relationships. DM strategies are an effective way to build on these relationships, especially using a smart inbox tool like Buffer. Companies use DMs to:
- Responding to Negative Reviews: Handling a negative comment on your social media page in the privacy of a DM will reduce damage to your brand reputation. Resolve issues quickly via instant messaging, then encourage your customer to share their results on your public profile.
- Provide customer support: 79% of customers prefer live chat options for customer service. The instant ability to talk to someone directly, even if it’s a chatbot, improves the customer experience.
- Exchange private information: If a customer makes a request on your social media page and you need private information from them, a DM continues the conversation on a more intimate level.
- Connect with industry influencers: Direct messaging is a great way to connect with influencers, ambassadors and partners you want to work with in the future.
Best Practices for Business Use of DMs
As customer experience becomes the key differentiator for modern brands, DMs are becoming increasingly popular. With direct messaging, companies provide a memorable and convenient service to customers. However, it is important to use direct messaging with care. Remember to:
- Avoid sending promotional messages: Sending promotions via direct messaging doesn’t work well with users. Customers should be able to “sign up” for marketing messages.
- Respond quickly: Direct Messaging is all about real-time communication. Your customers expect fast responses, even if they’re generated automatically.
- Use chatbots: Bots in your social media DMs help customers serve themselves, so you can focus on the customers you need most have.
- Make conversations personal: Give a personal touch to the DMs that are not automated. Use the customer’s name and handle the issue with care.
- Manage messages carefully: With so many DMs on different social platforms, a message management tool is essential. Sprout’s Smart Inbox makes it easier to process and respond to your messages quickly.
A popular profile leads to more responses to DMs
Research has shown that more followers on Instagram inspire more trust in a brand or person. So you will get more positive comments on your DMs if you have more followers and if your profile seems popular.
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