Instagram not only allows you to share your posts with an Instagram story, but also lets you share photos posted by your friends, favorite influencers and other accounts you follow.
This feature can also be useful for brands looking to increase engagement and keep their Instagram account active. If someone posts about your brand or product, they will really appreciate it if you acknowledge and put their post in the spotlight! This is how you build a real bond with your followers!
For privacy reasons, this option is only available to accounts that have allowed sharing of their posts. If you try to share a post on your Instagram story from someone else’s private account, the feature will not be available.
To share a post on your Instagram story, here’s how.
1. Open the Instagram app on your phone.
2. Find the post you want to share in your Instagram Story and tap the paper airplane.
3. The ‘share’ menu appears. Tap the first option, Add post to story.
4. The photo or video post is automatically uploaded as a draft.
5. Tap the icons at the top of the window to add stickers or gifs, doodle or type text.
6. Tap Your Story at the bottom left to post, or select “Friends” if you just want to share it with your friends.
Just like regular Instagram users, businesses can use stories to be more active on Instagram. In addition, stories are a valuable tool to get more interaction with your audience.
If you have a brand specific hashtag can find posts from people who already like and use your product or service. You can then share those posts in your own stories! Whoever made the original post will be thrilled to be recognized by your brand. You also build credibility with other users. This is just as valuable as paying an Influencer to share your content!
User Generated Content is the word of mouth equivalent on social media, meaning every post or story about your brand created by your customers is worth its weight in gold.
So why is ‘UGC’ so valuable? 75% of consumers rely on social media to help them make purchasing decisions, so sharing real reviews and real content from your own customers can help you make sales and increase loyalty.
But simply reposting every Instagram Story you’re tagged in isn’t an effective strategy, especially when there are more creative ways to repost UGC on Instagram Stories and get noticed!
As we said, you don’t want to just randomly repost Instagram stories as they come in, as this will disrupt the content of your scheduled stories and won’t always be the most compelling story to watch.
Instead, think about how to cluster your UGC into different themes.
You can use stories templates to give the stories all the same look and feel so that they fit better with your brand expressions!
Online apps like Canva have a huge range of beautiful templates that you can easily customize. You don’t need any design or technical knowledge for this.
Tip: We recommend that you make a screen recording of every Story you are tagged in so that you always have it on hand, even if the story has been deleted or expired! This makes it easier to create branded, themed stories around users’ Stories. You can easily screen recorded videos (with sound) from your phone, here’s how to do this on the iPhone does.
If you repost stories, make sure that the design continues to match that of your brand. You can do this by using the aforementioned templates. You can also take screenshots of the posts and then put them in a collage or in your own designed story.
Below is an example of a brand that reposts user photos:
Instead of sharing the original Instagram post, they upload the original photo from the post to stories and tag the photographer.
You can create a similar look by taking a screenshot or asking the creator to share the original Instagram story with you. You can also zoom in on the original story when reposting. However, adjusting the photo may be against the wishes of the original photographer, so please ask for permission first.
41% of consumers are already convinced after seeing 1 to 4 reviews from real users. The more you repost real feedback, the more likely you are to attract more customers.
To do this, always start with branded content and some info about your product or brand, then insert user posts to add credibility. Below is a perfect formula for making a good selling story or post on Instagram:
Adding genuine UGC and reviews to your branded content is a great way to convince your followers to take that last step and make a purchase!
This is a pro tip to instantly build trust with interested potential customers. More than 80% of users will search online for reviews before making a purchase. This means that you have a huge advantage if you make all reviews visible on your Instagram profile.
People will always have more confidence in a company that is more popular and has more followers and likes. Lots of likes, views or comments on your Stories generates trustworthiness with potential customers and can give you the extra boost you need in the beginning. The beginning is always the hardest because you literally have to start at 0. Buying followers, likes, views and custom comments is the fastest and cheapest way to give you an edge over your competitors. Make sure that you only buy engagement from real profiles, so you are assured that it can only have a positive effect.