Welcome to the Topic “How to Run an Instagram Contest”
There are many different reasons why you would want to host a contest on Instagram, including the desire to swiftly expand your online profile or the desire to just give back to the people who follow you on Instagram.
However, if you want to run a contest on Instagram in a way that is both legitimate and profitable, you need to bear in mind a few laws and standards that have been established by Instagram.
This is a tutorial on how to run an Instagram contest that your audience will be enthusiastic about participating in and sharing. We’ve put it together to assist ensure that the contest you host on Instagram is as successful as it can possibly be. Let’s get started!
Instagram competitions are an excellent method to contact your target audience, reward them for participating in your content, and get a large number of new followers.
You’ve probably heard that hosting Facebook competitions is difficult—and that there are a lot of regulations. Instagram competitions are significantly simpler, but there are still a few regulations to follow.
You’ll want to reach as wide an audience as possible, so you might include them in your competitions or allow them to tag their friends and family members with your brand.
However, it may violate Instagram policies, forcing you to quit your campaign or, in the worst-case situation, permanently ban your account.
It’s a nice-to-have if those people tag their friends when they comment on your competitions, but you can’t compel them to tag by their names when they share them with their own posts (unless those are explicitly included in it) or when they share those photographs using your goods or services.
You may run as many competitions as you like and utilize their platform to generate tremendous engagement or even conduct commerce with your target audience. However, you are not permitted to use Instagram to brand yourself in any way.
Their policy explicitly states that they are not liable for anything that may occur with your competition, including the administration of any promotion. You do anything you want at your own peril.
You should also state that any competitions you conduct on Instagram are not sponsored, supported, or affiliated with Instagram.
Now that you’re aware of all the measures you should take, let’s have a look at some examples to get you inspired to create your own.
Now that you understand how the Instagram contest works, it’s time to figure out how you’ll create one for yourself.
Most firms make the mistake of starting their Instagram contest without planning ahead of time, only to have their contest fail miserably. They’ll later complain that the Instagram contest isn’t working.
First and foremost, you must choose the nature of your Instagram contest promotion. What do you want to achieve with this contest?
You may set many objectives for your Instagram contest, and the goals you choose can help you build the ideal entry method for your contest.
It may seem to be a small element, but it will be critical to the success of your campaign. Your contest entry technique should complement the purpose of your Instagram contest. For example, if you want to increase traffic to your website, you may urge people to enter by clicking the link in your bio. You’ll be able to turn your Instagram traffic into website traffic from there.
There are several approaches to creating an Instagram contest. However, after you’ve decided, it’s not a good idea to alter your mind once your Instagram contest begins. Contestants may get frustrated and angry as a result of this.
You must choose a decent reward before commencing your contest. You want this to be personalized to your target demographic and not something that everyone wants to win.
A cash award or an iPad or iPhone, for example, might apply to everybody, but a gift card or merchandise from your business would only appeal to those who would purchase from you anyhow. This increases your target audience’s engagement and may also aid your awareness goals—if the winner shares their own images of the things they got from your contest, you’ll get further exposure and reach from your efforts.
Create visuals to advertise your Instagram contest so that you may cross-market it across several channels, such as your email newsletter, website, and more.
Create visuals for both your Instagram feed and Instagram Stories to boost the number of followers who notice the contest early on, giving you plenty of time to gather submissions.
When you advertise your Instagram contest from start to end, it creates a snowball effect of contest submissions, each of which brings you closer to the desired outcomes.
Instagram is a popular social media network, yet its material has one of the shortest lifespans.
Instagram content has a lifespan of 21-24 hours. When that 24-hour window expires, so does your chance to reach viewers. Without advertising, your contest may be lost or forgotten in a flood of material for readers who did not notice your post right away or keep up with your content.
You’re good to go! Launch your Instagram contest, then wait for the submissions to come in before announcing the winner!
Check your stats to discover how your Instagram contest fared in comparison to your original aims. If your contest was a success, think about incorporating more competitions and freebies into your social media plan.
It is essential that you adhere to Instagram’s guidelines for competitions in the event that you want to conduct a competition on the platform. You should also choose a reward that is proportionate to the number of work people will need to put in to participate, and you should pick a contest hashtag to use so that you can keep track of people’s participation and the discussions that are happening around your competition.
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